Various people new to promoting feel that Keyword
Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search
engines and accordingly secure a steady stream of earning. The case is upheld
by the documentation of essentially all keywords research tools and has been repeated
by numerous inexperienced advertising people.
I say that if anybody says that the Keyword Effectiveness
Index (KEI) is awesome to find great magic keywords/search terms, without
clarifying any of the drawbacks, then they are either out to trick you or they
simply don't know any better.
KEI is a statistical formulation the find out best useful
keywords phrases and terms to use in optimizing your website pages.
HOW TO CALCULATE KEYWORD EFFECTIVENESS INDEX (KEI) ?
The formula for Calculating KEI
SV = Search Volume: Explore relevant keywords using Google Adwords
C = Competition: Check the current index of documents for each of them in Google
Calculate KEI
SV2 : 2400 x 2400 = 5760000
C : 19,500,000
SV/ C = 5760000/19500000
KEI= 0.295
According to KEI, the best keywords are those that have a lot of searches and that don't have much competition in the search result. A low KEI is accordingly most effective and preferable.
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